Posted on: 04 December, 2001
Author: Mose Ross
Like most online ... the main reason you ... web site is so you can make some money ... like most online ... you probably know ... it can be to have spen Like most online entrepreneurs, the main reason you createdyour web site is so you can make some money online.And like most online entrepreneurs, you probably know howdepressing it can be to have spent your life savings on yoursite or products & have no one buy from your site.But how do you get someone to buy from your site? There aremany answers to this question, but let's discuss the topthree: merchant account, the right products & a web site!Well everyone knows in order to make sales online, you needa merchant account, without it you won't make a single sale!But what most online entrepreneurs fail to realize is that30% of online consumers still prefer to use checks online.I don't know about you, but 30% is a lot to me. Make sureyou accept both credit cards & checks! Next are the rightproducts.Most Internet marketing programs today, instruct you how tomarket your products & make sales. What the programs failsto tell you are which products will sell online. Todetermine if your product(s) will sell online, ask yourselfthese three questions:1. Does it fill a need or solve a problem?2. Does it have worldwide appeal? You are on the net!3. Is it available at the store? If it is, is it cheaper?If you can't answer yes to the above questions, you need tofind yourself another product because it will not sell online.Now let's discuss your web site.When online consumers visit your site, you have less than oneminute to keep them there, which means your first paragraph isvery important to you! If your first paragraph is about you orhow your company is the #1 company online you are losing sales!Today's online consumers do not want to read about how yourcompany is the #1 company online or how many people you havehelped in the past; they want to know how can your product(s)or web site benefit them personally when they first get to yoursite.A good way to keep them there & make sales, is to list thebenefits of your product(s). Benefits tell the potential buyerwhat he or she will get out of your product(s). Do not mistakefeatures for benefits. Features tell the potential buyer whatthe product(s) has.Last but not least, your site must be persuasive! Persuasivemeans your site must capture the mind of the potential buyercausing him or her to buy your product(s) & become a customer.An example of a persuasive web site ishttp://www.creditconquest.comRemember your site is nothing more than a sales letter & hasonly one purpose, to make sales! Article Tags: Most Online Entrepreneurs, Most Online, Online Entrepreneurs, Make Sales, Online Consumers Source: Free Articles from ArticlesFactory.com