Posted on: 26 November, 2001
Author: Grady Smith
Picture yourself walking into the local ... Youfind a title you like, proceed to the sales ... notice that the clerk is hiding behind the ... Without ever seeing their face th Picture yourself walking into the local bookstore. Youfind a title you like, proceed to the sales counter,and notice that the clerk is hiding behind the cashregister. Without ever seeing their face they run yourcredit card, place your purchase in a bag, and sendyou on your way. Would you return to purchase your next book there? Probably not. We like to be face to face when makingour purchases. Seems to make us comfortable toactually see the face of the person taking our money. Unfortunately, online we cant process sales face toface with our customer. But there are some ways toease the transaction for potential customers into theonline marketplace. If a customer wants to see a face, then put a pictureon your site. It gives the potential customer apicture of who it is thats taking their money. I knowit helps me to be able to put a face to the words in asales letter Im reading. In creating our friendly sales letter, we want to comeas close as possible to representing the guy at thecorner hardware store. We buy from him because he hasa gentle smile. We know about his son thats tryingout for track next week. Through meeting him wevelearned that he plans to retire one day soon andtravel the country with his wife in their motor home.These tidbits make us like him and bring our businessto his store. So how can you make your online experience like thatof the hardware store? While a picture creates an image, its very twodimensional. We need to fill it out a little withflesh and bone. In your sales letter, incorporate anecdotes that youmight share with a friend or customer that came intoyour store. Imagine yourself behind the counterselling your product. What would you say to make smallconversation? You might share with some of your dreams. Of course,Id probably give some anecdotal information thatrelates to my product. An example is sharing on apersonal level how I developed the product, how it hashelped others, etc. Sharing personal dreams and experiences with apotential customer endears them to you. It makes themfeel comfortable to hear that you have the same fears,dreams, and desires as they do. And it creates a realperson that they feel they can trust with their money.Add a friendly face to your sales page, and watch yoursales explode and your customers turn into friends. Source: Free Articles from ArticlesFactory.com