Posted on: 20 May, 2002
Author: Mike Jezek
In the next few moments, as you follow me in this ... ... about to grab hold of a clever ... that'll ... people to respond to your ads and sales letters. This clever tech In the next few moments, as you follow me in this revealing article,you're about to grab hold of a clever technique that'll compelmore people to respond to your ads and sales letters.This clever technique I'm referring to is called "Cause and Effect"statements. And it can make your copywriting riveting and makepeople "feel" like buying. Here's how it works... you simply takean accepted truth, both you and your reader agree upon andlead from that into something you want your readers to act on. It's subtle and tremendously effective!Examples of "Cause and Effect" statements:Selling a home: "The moment you see this house, you're going towant it."Selling a book: "Because you're still reading this letter, I know you'reseeing the value in this."Selling a self-help course: "Just popping in my first audio tape will causeyou to immediately know this course was the right investment for you."Selling software: "Listen, once I show you how this new program worksyou'll jump at buying this - I guarantee it!"Selling an info product: "As you read my letter, you're going to start itching to order this product because it's that valuable!Selling an info product: "Just reading this next testimonial will causeyou to be 100% convinced you need this."Selling financial services: "As you look at this financial plan, you feelmore and more excited about getting everything you want." As you can see, they're easy to create. And they give your copywriting more firepower. Key words in crafting these statements are: "make", "must", "have to", "cause", "force", "you're going to", "I know you'll""you'll feel", "you'll..." etc. Here's the basic formula:Accepted truth + effecting word or phrase + action you want taken.Applying this technique you just read will make your copywritingmore irresistible. And I know once you experience the effectiveness of it, you'll want to always use "Cause and Effect" statements! Article Tags: Sales Letters, You're Going Source: Free Articles from ArticlesFactory.com