Posted on: 19 July, 2002
Author: Larry Dotson
You're always going to have people that buy onceand never purchase again. Once they quit ... lost revenue for your ... To stay ... these days you must persuade your onetime purc You're always going to have people that buy onceand never purchase again. Once they quit buying,that's lost revenue for your business. To stay inbusiness these days you must persuade your onetime purchasers into buying again and again.First, you must set up the process to re-contactthem after they order. This will remind them thatyou're still in business, ready and willing to sell tothem again. Ask visitors to sign up to your freee-zine, associate program, mailing list, opt-in list,etc.Now that you have the opportunity to re-contactthem you must learn their future needs and wants.When you send them any information remind themthat you're open to any questions or advice andgive them a customer satisfaction survey. This kindof data can be useful to successfully present newoffers and products to them.Next, you can send your back end offers. Give yourcustomers plenty of incentives and deadlines toorder. You could offer them a discount for orderingbefore a certain date. Tell them "first come firstserve" you have only so many left in stock. Offerthem bonus products if they order in a certainnumber of minutes. All these techniques can greatlyincrease your chances.Finally, show your customers that you care abouttheir business. Mail them greeting cards onholidays and birthdays. Send them surprise giftsonce in a while. Invite them to company gettogethers and parties. You can always include asubtle offer with each card, invitation or gift. Source: Free Articles from ArticlesFactory.com