Posted on: 26 November, 2001
Author: Jason Gambrel
Imagine closing, selling, or signing up 10%-30% of all ... that see your offer for your product, service ... a little quietly kept secret that you can use tocreate a fl Imagine closing, selling, or signing up 10%-30% of all theprospects that see your offer for your product, service orBiz-opportunity!Discover a little quietly kept secret that you can use tocreate a flood of hidden profits in your business.Wow! 10%-30%. That's incredible considering that a 2%-3%response in direct marketing is considered GREAT!While a 2%-3% response is a great response, I would haveto say 10%-30% is down right AMAZING! And I'll take as manyof those types of responses as I can get.Wouldn't you? I thought you would say yes!* This is a technique so very few people utilize, or even know about. Almost no one uses it... yet.* This amazing, marketing secret will shoot your closing ratio right through the roof into double digits!* It isn't new.* It's been tested and proven to work.* You can use it today to put cash in your pocket.* It costs virtually nothing to implement.* It takes very little time and it's completely legal.This amazing secret is....COMPOUNDING or also known as SEQUENCED MAILING.I was first introduced to this powerful mailing strategy bya fellow named Dan Kenney.Perhaps you may have heard of Dan, and maybe you haven't.But Dan is a true marketing legend when it comes to directresponse marketing. I'd strongly suggest you get your handson as much of his stuff as you can. Read and study it witha passion.This marketing strategy *works best* when used with a"multi-step" lead generation program.It's simple. You run an attention getting lead-generating ad to get a prospect interested to call yourvoice-mail number or email your autoresponder to requestmore information.Your ad has one job and one job only! Your ad should NOTbe trying to sell them anything. Your ads only job is toto get your prospect to respond and request for moreinformation -- it's that simple.That's one step of the "multi-step" program.The next step is to send them your sales letter via smail(postal mail) or "automatically" by email using yourautoresponder.And you can do this online and off with classifieds,small display ads, banner ads, direct e-mail,opt-in e-mail, newspaper ads, radio ads, etc.Here's the mistake most people make... They mail out theirsales letter only once and expect a land slide of orders tojust start pouring. Friend that just isn't going to happen.Now here's the secret to closing 10%-30% of your prospects.Create a successful sequenced "follow-up" mailing campaign.That's it. Nothing fancy or cleaver. Just simple down-toearth direct marketing.Friends this little used secret will provide a huge impacton your response and your profits bigtime!Here's how it works.You send your fist mailing out to the prospect, in just afew days you are going to hit that prospect that did'ntrespond to your first mailing right between the eyeswith a SECOND MAILING known as a "SECOND NOTICE"letter.The time between your first mailing and your follow-upmailings should go like this: Every 7 days if your usingemail and every 20 days via postal mail.This second letter will make reference to the first previousletter with a short brief message.Something like this.SECOND NOTICE FOR: (prospects name)Hi, It's Jason here. A few short days ago you asked for myfree report called "How to suck insane profits from theinternet by turning your computer into a 24 hour moneymaking -- cash flow machine... 100% guaranteed!"You asked and I sent. And I can't understand why havn't Iheard from you. I don't think you want to wait aroundmuch longer, especially if your serious about sucking obsceneamounts of money from the net.So here it is again. (end)If the prospect still hasn't responded to your second noticeletter - Do you know what you're going to do?Hit them again with a third letter called a "THIRD NOTICE",then a fourth letter and a fifth letter. Each letter makingreference to the previous letter sent.How many follow up mailings should you do? Your prospectneeds to be exposed to your marketing message at least 5-7times in my experience to create a maximum response.At least 3 times minimum if not at all.The last letter in your sequence is called the "FINAL NOTICE"letter. This is the last chance for your propect to respond.SEQUENCED FOLLOW-UP MAILINGS -- This is the ULTIMATEMARKETING SECRET for *closing* and *selling* your prospectsin the quickest amount of time.How profitable can this marketing secret be?As an example let's say you mailed out 10,000 email lettersto an opt-in list you've rented. A 3% response is 300people inquiring about your product.Now what if you put those 300 people on a SEQUENCED MAILINGCAMPAIN? And you send them 3,4,5, or 7 mailings? Not aone time only mailing like most marketers.What if you closed 10%? That's 30 people! 20%? That equals60 new customers or sign-ups. And 30%? That's 90 brand newcustomers, clients, recruits or sign ups.Guys this is powerful stuff. Remember you really can close10-30% of your prospects!Try this and see if you don't boost your profits immediately.It will work for you -- guaranteed! Source: Free Articles from ArticlesFactory.com