Posted on: 26 November, 2001

Author: Grady Smith

Is your sales letter turning 1 in 30 people ... If not, here’s the secrets I use to make 6sales daily bringing in only 200 ... Use ... making ... to turn your own websit Is your sales letter turning 1 in 30 people intocustomers? If not, here’s the secrets I use to make 6sales daily bringing in only 200 visitors. Use thesemoney making strategies to turn your own website salesletter into a high profit cash machine.1)A Powerful Headline That Makes A PromiseA headlines true purpose is to entice. At least that’sits job if you want visitors to read your entire salesletter.The best way to draw readers into your sales letterand excite them is to make a promise. What greatbenefit will the customer learn? Here’s how I worded one of my own headlines. Does itserve its purpose?"Learn How to Create Huge PROFITS With Your Own HighDEMAND Online Business ... Start With Little or NOMoney or Risk ... Or Else Over $600 Worth of Bonusesare Yours FREE!"There, in a nutshell, is my products greatest benefitand a promise that the reader will learn how to use myproducts best advantage to their gain. And I also makethe promise that if I don’t teach the reader what Ipromise then I’ll give them over $600 worth of freestuff.2) A Iron Clad GuaranteeThe fastest way to remove skepticism from a potentialcustomer is to offer them a no questions asked fullmoney back guarantee. And when you say it, mean it. Ifyou have a quality product you really won’t have toworry much about customers asking for a refund.You’ll want to consider the length of the guarantee aswell. Will you offer it for 10 days? Maybe 6 months?Offering a 365 day money back guarantee gives yourcustomer the chance to really try your product out andtest its effectiveness. So, the longer the chance fora refund, the more comfortable a potential customerwill feel about giving you their money.3) A Call To Action“Order Now” is referred to as a call to action.Basically, it instructs the reader to take action now.Ever notice on late night infomercials that every oneof them has a phrase flashing on the bottom of thescreen that says “Call Now”! It’s a call to action.Marketers know that you have to tell most customerswhat to do. Not that they’re stupid, or can’t figureit out, but people need to be told what to do. Andit’s a marketing secret that sells millions of dollarsin products each year.4) A Strong Reason To Order NowSomeone that’s reading your sales letter is the mostexcited they’ll ever be about your product at thatexact moment. Chances are they’ll never read yoursales letter again. So, it’s imperative to reducetheir urge to procrastinate and close the saleimmediately.Do this by showing that it will cost them if theydon’t order now. “When you order today you’ll get over$600 in FREE bonuses! But you must order now, as thisoffer won’t last”!Let the customer know that you could be offeringdifferent bonuses tomorrow, or maybe none at all.Maybe the price will increase. Again, they have toorder now or they might lose out. Source: Free Articles from ArticlesFactory.com