Posted on: 25 November, 2001
Author: Meredith Pond
Sales letters are one of the most popular forms of advertisingtoday, and rightly so. The reason for this is simple: they work.However, even the most powerful sales letter can't do its job ifyou don't get it to the right people. So, how do you make sure your sales message gets across to thosewho will listen? The answer lies in one simple word: EMAIL.Email is the fastest, most direct, and most cost-effective way tospread the word. In fact, it's the number one marketing methodin use today. If you have already established an email newsletter, use yourexisting list to send out a sales letter. Since these peoplehave already signed up to receive your messages, they're likelynot to mind much if you send them a sales pitch; just try not tomake it too hypey or pushy. Thank them for joining your list,then tell them what you can do, as a service for them. If you're nervous about turning your prospects off with a salesletter, simply begin each newsletter issue with a brief ad foryour services. Provide a link back to your site, perhaps to apage that does contain a strong sales letter. If you don't already have a newsletter going out, you need tostart one. Let visitors to your site sign up simply, byproviding their email address. Let them know you'll give themweekly insider tips, useful articles, and money-saving offers.And ALWAYS, ALWAYS provide, at the end of your newsletter,specific instructions for how your subscribers can removethemselves from your list. Although you don't really want peopleto unsubscribe, not providing these instructions can reallyfrustrate people and damage your reputation. If you don't think it's possible to start your own newsletter,try buying or renting a targeted list of prospects from anoutside source. A simple Internet search will no-doubt help youfind dozens of companies who specialize in these lists. In short, email is an incredible marketing tool that can make thedifference between success and failure... if you do it right. Awell-written, well-targeted sales letter or ad can indeed dowonders for your bottom line. For tips on writing effectivesales letters, see http://www.drnunley.com/copywriting.htm. Article Tags: Sales Letter Source: Free Articles from ArticlesFactory.com Meredith Pond is editor and manager of DrNunley's http://CheapWriting.com. See her low-cost writing and editing services for students and business people, including a web site rewriting package. Reach Meredith at [email protected] or 801-328-9006.