Posted on: 14 January, 2002

Author: Grady Smith

While a headline is designed to grab the ... the P.S. is the ... of your ... that actually closes the sales and puts moneyin your bank ... show that a stron While a headline is designed to grab the reader’sattention, the P.S. is the workhorse of your salesletter that actually closes the sales and puts moneyin your bank account.Statistics show that a strong headline is a must tohold the reader’s attention and propel them to diveinto your letter. But once they‘ve been hooked by yourheadline, the averages show that most will scroll downto your P.S. and look for a brief, to the pointsummary of your offer. And with a strong P.S. you’regoing to entice them to read your sales letter morethoroughly, or you’re going to immediately hook themand reel them in based on the power your P.S.contains.Miss the mark, and you’re going to lose money.Here’s my formula for creating hard-hitting P.S.messages that close the sell fast!First rule; don’t mention the price in your P.S.unless you’re going to give a complete rundownincluding bonuses that makes the offer absolutelyirresistible. To do this, you have to be confidentthat the shear mention of your complete offer andprice is enough to sell it because once the potentialcustomer knows the price they’re going to make thedecision to buy or not. Second, like writing a headline you want to give themyour products biggest benefit. Again, this is used tolure the customer in and make them read more of yoursales letter where you can give them specifics.Third, give them the downside of not ordering. Letthem know there’s a penalty and consequence ofpassing, and make it a strong one!Fourth, break it up into a P.S. and P.P.S. if you needto. Have the first show a potential customer thestrong benefit they’ll receive, the second showingyour downside to not ordering now.And finally, include an order link in your P.S. so ifthe customer has the urge they can buy immediately. Apotential customer should never have to search for aplace to order your product. If you make them, chancesare good they won’t invest the time. Source: Free Articles from ArticlesFactory.com