Posted on: 20 May, 2002
Author: Grady Smith
We both know that to make a sale, you need to have ... read your sales letter. So here's five ... yet simple ... you can apply to any ... right now to turn your c We both know that to make a sale, you need to have peopleactually read your sales letter. So here's five oftenoverlooked yet simple techniques you can apply to any salesletter right now to turn your copy into an engaging, "keepthem reading till the end" deal closer. Read on.1) BREAK UP YOUR COPY WITH A FEW ONE SENTENCE PARAGRAPHSNothing scares the reader of a sales letter quicker then along-winded, cluttered, blab on forever sales letter.The remedy?Instead of writing a short sales letter (we know long copysells), break it up and make it LOOK smaller to theuntrained eye.You can do this with short one-sentence paragraphs.It's an easy way to cut a long sales letter down to size andhand it over to your readers in easy to digest bites.And it works!Try it now. Take your existing sales letter and just breakit up a bit. Divide a paragraph into a few one sentenceparagraphs here and there. Make it easy and clean to readand watch what happens!2) USE THESE TO BREAK UP YOUR COPYAgain, long sales letters freak us out. Unless we're reallyhot for the offer we won't want to jump in and invest thetime reading a sales letter that looks like it could take usthe better part of an afternoon.Aside from breaking up sentences, add bullets that screamabout benefits. Number some of your comments into minilists. And use bold printed large font headlines to catchthe eye and give separation to long runs of copy.3) EMPHASIZE STRONG WORDS AND PHRASESNothing draws the eyes like a bold printed phrase or anunderlined word. And it works wonders for making your copyreader friendly.There are all kinds of techniques you can use when you wantto draw the eye to certain points and benefits. Someinclude:* Italics* Highlighting* Bold* Capital Letters* Large Font* Underlining* Graphics* Indented SentencesBut one word of caution. Overuse of these emphasizers canquickly lose their effectiveness when overdone!4) START SOME SENTENCES WITH A CONJUNCTIONThe easiest way to make a transition from one paragraph toanother, and keep the tone conversational, is to start yoursentences with conjunctions.But again, keep it simple. It's easier to say "and" ratherthen "furthermore". Keep your copy simple and in a sixthgrade reading level for maximum effectiveness.5) USE FRAGMENTED SENTENCESSentence fragments provide a way to place drama and emphasisin your sales letters.Example:Today you can have complete access to my arsenal of maximumpower promotion tools guaranteed to give you solid results.But one word of caution. These tools are only recommendedfor those that can handle a flood of traffic buzzing theirsite.I threw in "one word of caution." That emphasize thesentence, and makes it hit like a pillowcase full of stones.These five techniques are time tested and proven. Use themto create a sales letter that holds your reader and doesn'tlet go! Article Tags: Sales Letters, Sales Letter Source: Free Articles from ArticlesFactory.com