Posted on: 17 November, 2002

Author: Grady Smith

You’ve got a killer ... lined up benefit after ... it won’t make you a dime unless you can close the sale andmake the reader of your sales letter hand over their cash. And asolid You’ve got a killer headline….You’ve lined up benefit after benefit….But it won’t make you a dime unless you can close the sale andmake the reader of your sales letter hand over their cash. And asolid close on your sales letter will do just this.Following, 5 essential parts for a “get your wallet out” salesletter close.1) SHOW THEM THE PAINThe reader of your sales letter needs to understand what yourproduct/offer will do for them. But once they understand that,they need to know that things won’t get better, problems won’t besolved, and nothing in their situation will change.“Passing today means nothing will change for you. You’ll stillwork at a job you hate and pray that one day a sensible and realopportunity will fall into your lap. But I tell you, this IS yourreal opportunity, and now you just need to act.”Let them feel the pain. Tell them the downside of not jumping onyour offer. Ask them questions so they can personalize the lossby actually thinking about what they’ll be missing.2) SHOW THEM THE VALUEJustify the value of your product or service by explaining theprice you’ve chosen:“$67 is s true bargain when you consider this one time investmentwill come back to you at least 10 times. By simply investing asmall amount right now, you’re guaranteed to get all theinformation you need to make 10 to 1000 times you investment backin under 30 days”!3) SHOW THEM THERE’S NO RISKTake away any doubts in your potential customer’s mind. Assurethem they’re making the right decision, and risk nothing bytaking you up on your offer:“ You are guaranteed to learn step-by-step how I made a fortunein network marketing. But if you feel you can’t follow my plan,or just don’t want to, then simply return my package--keeping the$97 in FREE bonuses--and I’ll give you a 100% no questionsrefund.”4) SHOW THEM TIME IS LIMITEDIf the reader doesn’t act right away chances are good they’llforget about your offer and never take action. Give them a reasonthey MUST take immediate action.Tell them they might lose bonuses. Tell them that supplies ofyour product are limited. Give them a strong reason to actimmediately:“The $39.95 price is simply a test price. After 100 visitors tothis website, I will access changing the price, and guarantee youit will be rising. So to guarantee you get everything you need toget started day trading for thousands for the test price of only$39.95 you must act immediately.”5) SHOW THEM YOUR OFFER AGAINAfter you’ve given them details for ordering place a P.S. thatgoes over your deal again and explains the benefits. A P.P.S. canbe used to details that there is no risk:P.S.: You get immediate access to my complete “Fat BurningWithout Exercise” system that will have you shedding 30 pounds in30 days. Plus, when you act now, you also get $400 in FREEbonuses for helping you reach and maintain your desired weight.But to get everything, you must order now.P.P.S.: Don’t forget….you’re guaranteed to see amazing results oryou keep the $400 in FREE bonuses and get a complete refund.Nothing to lose except those extra pounds starting today! Source: Free Articles from ArticlesFactory.com