Posted on: 18 July, 2002
Author: Mike Jezek
Pay ... for the next few moments as I'll reveal 4 tricks of thetrade that'll make your sales letters and ads more ... These 4 ... tricks are found in the art and science of ... Pay attention for the next few moments as I'll reveal 4 tricks of thetrade that'll make your sales letters and ads more enticing.These 4 effective tricks are found in the art and science of persuasion.Called Parallel - Logic phrases, they can definitely give your copy a moremagnetic appeal. As you use these phrases you'll begin to notice your sales letters and ads taking on a new level of believability andeffectiveness.What is a Parallel Logic phrase? Quite simply, a Parallel Logic phraseis a sentence that takes an unproven claim and ties it to a known fact.The following are 4 types of Parallel -Logic templates along withexamples of how to use them."Just as... So does... "Example: Just as Penicillin was the breakthrough of the century, so too will'X' become the latest breakthrough in fighting sickness and disease.Example: Just as Ted Hikes achieved an incredible profit of $45,000 in 90days, using these investment strategies you'll also have the potential to seeincredible results like Ted's."If you... Then you'll... "Example: If you love watching war documentaries, then I know you'll love "Confessions Of A Navy SEAL."Example: If you hate paying outrageous money for 'X', then you'll be excitedto know you can save 10% with our Early Bird Program."If they did... So can you."Example: Over 60% of our seminar's attendees go on to become rich in realestate. And if they can do it, so can you! Here's why: Example: Let me tell you, if my sales force can accomplish extraordinaryresults like these, then so can yours!"The same (thing/item) as (person/organization) uses." Example: This is the same exact pair of sunglasses as worn by Tiger Woods. Example: This is the same material used by the United States Army.As you can see from the examples above, creating copy with Parallel - Logictemplates is a snap. Simply take some time to practice writing statements utilizing these Parallel - Logic templates; the more you work at it, thebetter you'll get. Soon, with a little practice, you'll be able to smoothly weave themthroughout your copy to create enticing sales letters and ads that get results. Article Tags: Sales Letters, Parallel Logic Source: Free Articles from ArticlesFactory.com