Posted on: 14 January, 2002
Author: Grady Smith
Are you wasting your money by brining visitors toa sales offer that just doesnt convert? ... to pull more sales and put more money in ... by using these simple secrets ... co Are you wasting your money by brining visitors toa sales offer that just doesnt convert? Hereshow to pull more sales and put more money in yourpocket by using these simple secrets forhard-hitting copy.1) SELL THE BENEFITS: Forget about trying toexplain your product. Instead, give the customerwhat they want to hear. When selling a computermonitor, you could say, Big 19 inch screen.But thats explaining your product. Try somethingthat gives the reader its strongest benefit, like19 inch screen reduces eye strain and provides acomfortable working environment for you.2) DEFINE YOUR LETTERS PURPOSE: Are you writing toentertain or sale. Are you looking to pull aresponse or do you want people to enter theircredit card information. Define your specific goalbefore you get started, and work hard to lead yourcustomers along your chosen path.3) WRITE IN EASY WORDS: Hey, were not lookingto win awards here. We want to make some money,right? Dont try to wow readers with your use ofvocabulary. Use words that even a child can grasp.4) KNOW EVERY BENEFIT: Before you even start,right down every single benefit that a customerwill receive with your offer. Later, you can usethese benefits for some hard-hitting bullets.5) MAKE IT SHORT: While your letter doesnt needto be short, every sentence and paragraph shouldbe tightly focused and broken up into small, easyto chew on pieces.As an example, take a look at this article.Sentences are short and punchy. Some arentproper. But they get the point across and make itvery easy to read.6) USE HEADINGS: You need to have one that hooksyour reader in the beginning to lead them in.Then, to keep them hooked, you should break upyour copy with a few subheadings that set the hookeven deeper to keep them reading.7) UNDERLINE AND BOLD: Use this on words andphrases you want to jump out. But dont overdo.The principal quickly becomes diluted with overuseand none of it will be read if its splatteredeverywhere.8) EDUCATE YOUR CUSTOMER: If you can teach yourreaders something then theyll believe you to bean expert. And if you can lead them to that, then chances are theyll buy. We all want to learn fromthe experts.9) GIVE THE READER AN ORDER: Dont leave choicesto the reader. If you do, they might choose toclick away from your site. So, use phrases likeClick Here, Order Now, or Go Here.10) USE YOUR P.S.: Your P.S. will get read. Trustme. And the way to make it work for you is torestate your offer in a different light. That way,if your heading grabbed them, the restate andadded benefits of your P.S. can tighten your holdand force them to read the rest of your salesletter. Source: Free Articles from ArticlesFactory.com