Posted on: 15 January, 2002
Author: Larry Dotson
1. Spend money on targeted ... instead ofmass media ... You don't want to ... ad dollars on people who aren't ... Increase your profits by ... on ... 1. Spend money on targeted advertising instead ofmass media advertising. You don't want to wasteyour ad dollars on people who aren't interested.2. Increase your profits by concentrating on smalldetails. Improving small things like text size, color,or graphics can really make a positive difference.3. Keep your offers flexible. If you offer a set pricefor your product, you could offer the people thatcan't afford it an optional payment plan.4. Offer your knowledge or consulting as a bonusproduct. You could offer a free 15 or 30 minuteconsultation. This will add value to your product.5. Personalize all your e-mail messages so they getread. Include the recipient's name in the subject line.This will grab people's attention quickly.6. Keep your web site consistent. You don't wantto keep things on your web site that are unrelatedto the theme of your web site.7. Attract more subscribers to your free e-zine bygiving them free bonuses like e-books, software,online services and other incentives.8. Sell advertising space in your e-zine and on yourweb site. This will create an extra income streamfor your business.9. Make your web site ready for the public. Havean "About Us" page and clear descriptions of whatactions you want your visitors to take.10. Don't just start advertising everywhere, plan outyour marketing. Locate places and publications thatyour target audience would congregate around. Source: Free Articles from ArticlesFactory.com